The Amateurs.

Nike Super Bowl Ad

Client

Nike Football

Type

Campaign

Year

2023

For the Super Bowl, we crafted a Nike Football ad that flips the script. Breaking away from clichés, we turned amateurs into stars with a dash of humor. Our take on football celebrates the unexpected and challenges the norm.

Close-up of a football player in a red jersey and headband, looking down on a dimly lit stadium field.
Close-up of a football player in a red jersey and headband, looking down on a dimly lit stadium field.
Football player in a red jersey holding a football on a dimly lit stadium field.
Football player in a red jersey holding a football on a dimly lit stadium field.
Low-angle shot of a smoky tackle: one player airborne with the ball as another falls to the turf at night.
Low-angle shot of a smoky tackle: one player airborne with the ball as another falls to the turf at night.

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